Creative leadership as a practice — strategy, research and craft, held together by people.
Luiza
Prado
Role
Creative Lead
Head of Creative
Experience
15+ Years
Design · Tech · Adv
Luiza Prado’s work focuses on data-driven marketing and technology, innovation and complex problem-solving — connecting strategy, research and creativity into integrated solutions.
Creative Lead with 15+ years of experience in design, technology and advertising. Specialist in leading multidisciplinary teams, creating visual and brand strategies, combining creativity, innovation and strategic vision.
Across agencies, startups and in-house teams, her practice moves between creative strategic planning, art direction for audiovisual and communication, branding, growth and social media — building creative systems that scale, and leading the people who keep them alive. Currently based between São Paulo, Madrid and Berlin.
- 01Multidisciplinary Leadership
- 02Creative Strategic Planning
- 03Problem Solving
- 04Art Direction for Audiovisual & Communication
- 05Branding
- 06Growth
- 07Social Media
