Work
Burger King — Illustrated Campaign
An illustrated campaign language built on bold line work, saturated colour and playful appetite appeal.
Burger King
Allp Circle — Brand Identity
A brand identity for the Allp community programme, built around a continuous circle as a symbol of belonging.
Allp Fit
Diversifit — Innovation Platform
An innovation platform turning diversity into a bold, motion-first brand language of concentric colour.
Allp Fit
Dasa — Empatia
A humanised health platform built on empathy — an illustrated system that turns clinical care into a warmer, closer conversation.
Dasa
Caixa Econômica + Elo — Co-branding
A co-branding platform holding two financial brands inside one visual system and a single, human voice.
Caixa Econômica Federal / Elo
House of Brand — Mynd Creators
A house-of-brands system organising creators, sub-brands and business verticals under one coherent identity.
Mynd Creators
Allp Fit — Communication Redesign
A scalable communication system that unified the brand across every channel and accelerated creative production.
Allp Fit
AllpKids — IP & Narrative Strategy
Turning a fragmented kids segment into a transmedia intellectual property with characters, storylines and a scalable narrative ecosystem.
Allp Fit
Allp Supp — Rebranding
Strategic repositioning, visual identity evolution and a new packaging system for the sports nutrition portfolio.
Allp Supp
IRSHA Brasil 2025 — Allp Fit
A B2B visual strategy built end to end — research, concept, key visual, stand design direction, video and tone of voice.
Allp Fit
Gaviões Style
Creative positioning, visual language and communication guidelines for the retail brand of Gaviões Gym.
Academia Gaviões
Gympass — Paid Media Campaign
A full-funnel campaign system across paid media, CRM and landing pages, mapped to every stage of the customer journey.
Gympass (Wellhub)
Gympass — Resolutions
Art direction and creative leadership for the Growth Global Resolutions campaign, produced by Madre.
Gympass (Wellhub)
Crazy Enough — Catarina Zenaro
Art direction and prop direction for the official music video of singer Catarina Zenaro.
Catarina Zenaro
Fernando & Sorocaba
Art direction for the audiovisual project of the duo Fernando & Sorocaba.
Fernando & Sorocaba
Rebranding Viva+
Brand repositioning and a new visual system for Viva+, built to scale across every touchpoint.
Viva+