Work
DiversiFit — Inclusion, Accessibility & Wellness Innovation Hub
A strategic inclusion and innovation platform for the Allp Fit ecosystem, embedding accessibility across communication, digital, spaces, training and products.
Allp Fit
Caixa Econômica + Elo — Co-branding
A co-branding platform holding two financial brands inside one visual system and a single, human voice.
Caixa Econômica Federal / Elo
Lego + PBKids — Children's Day Campaign
Children's Day campaign for Lego at PBKids: an imaginary space mission that turns the store into a launch pad, from backlight windows to in-store signage.
Lego / PBKids
AllpKids — IP & Narrative Strategy
Turning a fragmented kids segment into a transmedia intellectual property with characters, storylines and a scalable narrative ecosystem.
Allp Fit
Gympass — Paid Media Campaign
A full-funnel campaign system across paid media, CRM and landing pages, mapped to every stage of the customer journey.
Gympass (Wellhub)
Allp Circle — Brand Architecture
A brand architecture that turns Allp Fit's full class grid into one continuous journey — five sub-brands orbiting a single circle.
Allp Fit
Allp Fit — Communication Redesign
A scalable communication system that unified the brand across every channel and accelerated creative production.
Allp Fit
Burger King — Campaigns & Others
An illustrated campaign language built on bold line work, saturated colour and playful appetite appeal.
Burger King
Caixa Econômica — B2B Communication Repositioning
A repositioning of Caixa's B2B communication, moving from institutional formality to a premium, relationship-driven business language.
Caixa Econômica Federal
Dasa — Creative System
A humanised health platform built on empathy — an illustrated system that turns clinical care into a warmer, closer conversation.
Dasa
Allp Supp — Rebranding & Packaging
Strategic repositioning, visual identity evolution and a new packaging system for the sports nutrition portfolio.
Allp Supp
Allp Fit — IRSHA Brasil 2025
A B2B visual strategy built end to end — research, concept, key visual, stand design direction, video and tone of voice.
Allp Fit
Gaviões Style — Branding
Creative positioning, visual language and communication guidelines for the retail brand of Gaviões Gym.
Academia Gaviões
Gympass — Resolutions Campaign
Art direction and creative leadership for the Growth Global Resolutions campaign, produced by Madre.
Gympass (Wellhub)
Catarina Zenaro — Audiovisual Art Direction
Art direction and prop direction for the official music video of singer Catarina Zenaro.
Catarina Zenaro
Fernando & Sorocada — Audiovisual Art Direction
Art direction for the audiovisual project of the duo Fernando & Sorocaba.
Fernando & Sorocaba
Viva+ — Brand Repositioning & Communication Strategy
Brand reformulation for Viva+ — the link between HR and employees — built on a strategic foundation, a clear brand territory and one identity flexible enough to speak to B2B, B2B2C and B2C.
Viva+ (Allp Fit)
SSA Mapping — Multidisciplinary Project
A multidisciplinary project connecting image, body and territory through art direction, photographic direction and digital composition.
SSA Mapping
Irid Duo — Experience Design
An iridescent three-dimensional container that turns an optical phenomenon into a walkable experience — geometry, light and sustainability in one immersive module.
Irid Duo
Video Cases — Art & Motion Direction
Video cases — agência Tracy Locke.
Various
Unlock Collection — Campaign & Brand Concept
A collectibles brand concept built on the idea of unlocking the extraordinary — cinematic art direction across print and premium packaging.
RiHappy
Mynd Creators — House of Brand
A house-of-brands system organising creators, sub-brands and business verticals under one coherent identity — developed artist by artist.
Mynd Creators
Oculto — Brand Identity
Identidade própria para uma plataforma de cultura — logotipo construído geometricamente, monograma e um sistema simbólico em preto absoluto.
Oculto