05 / ProjectCaixa Econômica Federal / EloGrowthArt Direction
Caixa Econômica + Elo — Co-branding
A co-branding platform holding two financial brands inside one visual system and a single, human voice.
01 — Approach
Co-branding direction for Caixa Econômica Federal and Elo, defining how two financial brands could share one campaign platform without diluting either identity.
02 — Approach
The work established hierarchy rules, colour balance and a shared tone of voice across paid media, retail and digital touchpoints.
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