Luiza Prado ®
11 / ProjectAcademia GaviõesBranding

Gaviões Style

Creative positioning, visual language and communication guidelines for the retail brand of Gaviões Gym.

Gaviões Style

Fig. 01 — Academia Gaviões

01 — Approach

Led the branding strategy and creative direction for Gaviões Style, the retail brand of Gaviões Gym. Defined the brand's creative positioning, visual language, and communication guidelines, creating a cohesive identity across campaigns, product launches, and customer touchpoints while strengthening brand recognition and consistency.

Gaviões Style — detail 1
Visual Index24 Plates
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Gympass — Paid Media Campaign