Gaviões Style — Branding
Creative positioning, visual language and communication guidelines for the retail brand of Gaviões Gym.
Led the branding strategy and creative direction for Gaviões Style, the retail brand of Gaviões Gym. Defined the brand's creative positioning, visual language and communication guidelines, creating a cohesive identity across campaigns, product launches and customer touchpoints.
The graphic language translates the gym's combative spirit into a system of slogans, hawk imagery and high-contrast red-and-black typography, applied consistently across prints, campaigns and social content.
The system was then extended to the product line — apparel, accessories and seasonal drops — keeping the same tone of voice from the print to the shelf and to the customer's body.
Visual Index
