Mynd Creators — House of Brand
A house-of-brands system organising creators, sub-brands and business verticals under one coherent identity — developed artist by artist.
Creative direction for the Mynd Creators house of brand, structuring how creators, sub-brands and verticals relate to the master brand.
The system defined naming logic, visual hierarchy and application rules, giving the group a scalable framework for new launches and partnerships. Each artist receives their own brand territory inside the same architecture.
Lune by Cleo Pires — brand creation, packaging design and photographic direction for the fragrance Lune by Cleo Pires.
Marília Bonita — a make-up product line developed for the influencer Marília Miranda, from brand territory and product concept to packaging and campaign assets.
Visual Index
