Luiza Prado ®
16 / ProjectViva+Branding

Rebranding Viva+

Brand repositioning and a new visual system for Viva+, built to scale across every touchpoint.

01 — Approach

Creative direction for the rebranding of Viva+, covering strategic repositioning, the evolution of the visual identity and the definition of a flexible design system.

02 — Approach

The work aligned business objectives with a cohesive brand language across communication, product and customer touchpoints, giving the team clear guidelines to keep the brand consistent as it grows.

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