Luiza Prado ®
02 / ProjectAllp FitBranding

Allp Circle — Brand Identity

A brand identity for the Allp community programme, built around a continuous circle as a symbol of belonging.

01 — Approach

Creative direction for Allp Circle, the community and loyalty programme inside the Allp ecosystem.

02 — Approach

The identity uses a continuous gradient circle — orange meeting purple — to express connection and continuity between members, brand and community, with a flexible system for digital, events and internal communication.

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Diversifit — Innovation Platform