Luiza Prado ®
07 / ProjectAllp FitCreative System

Allp Fit — Communication Redesign

A scalable communication system that unified the brand across every channel and accelerated creative production.

Allp Fit — Communication Redesign

Fig. 01 — Allp Fit

01 — Approach

Led the redesign of Allp Fit's communication as Head of Creative, defining the creative vision, managing the design team, and establishing a scalable communication system. By standardizing visual guidelines and optimizing creative workflows, we improved brand consistency, accelerated asset production, and enabled the team to deliver campaigns more efficiently across multiple channels.

Allp Fit — Communication Redesign — detail 1

02 — Approach

Additionally, I introduced a strategic layer focused on creative planning, problem-solving, and process optimization. This included dedicated guides for offline communication, audiovisual production, and the brand book, as well as AI-powered assistants for the Allp character system and brand photography generation — helping the team maintain consistency, accelerate production, and scale creative operations.

Allp Fit — Communication Redesign — detail 2
Visual Index82 Plates
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