08 / ProjectBurger KingCampaignArt Direction
Burger King — Campaigns & Others
An illustrated campaign language built on bold line work, saturated colour and playful appetite appeal.
Campaign proposal for Burger King under the platform “A gente melhora seu dia”, developed at Tracy Locke: a conversational, message-driven language that turns everyday frustrations into an invitation to a better moment.
Visual Index
Campaign Proposal — “A gente melhora seu dia” / Tracy Locke01 / 08
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