01 / ProjectBurger KingIllustrationArt Direction
Burger King — Illustrated Campaign
An illustrated campaign language built on bold line work, saturated colour and playful appetite appeal.
01 — Approach
Art direction for an illustrated campaign system for Burger King, using flat colour, confident line work and a playful cast of characters to bring warmth to a fast-paced retail calendar.
02 — Approach
The language was designed to scale across social, out-of-home and in-store formats while keeping the brand's appetite appeal front and centre.
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