Allp Supp — Rebranding
Strategic repositioning, visual identity evolution and a new packaging system for the sports nutrition portfolio.
Fig. 01 — Allp Supp
01 — Approach
Led the rebranding of Allp Supp, overseeing the brand's strategic repositioning and the evolution of its visual identity to create a stronger, more cohesive presence in the sports nutrition market. Defined the creative direction and branding principles, ensuring consistency across all brand touchpoints.
02 — Approach
Directed the redesign and development of a new packaging system for the product portfolio, balancing brand recognition, shelf impact, usability, and scalability. Collaborated with multidisciplinary teams throughout the creative process, aligning business objectives with design solutions that strengthened the brand, improved product communication, and established a flexible visual system for future launches.
