12 / ProjectAllp FitPlanning & EventCreative Leadership

Allp Fit — IRSHA Brasil 2025

A B2B visual strategy built end to end — research, concept, key visual, stand design direction, video and tone of voice.

Creative leadership for Allp Fit at IRSHA Brazil 2025. The visual strategy was designed to cater to the B2B audience without losing consistency with the brand's core identity.

The project involved the entire creative cycle, from research and concept definition to the creation of the key visual, its development, and design direction on the stand. Video direction, motion graphics development and standardization of tone of voice were also conducted, ensuring cohesion across all touchpoints.