Luiza Prado ®
08 / ProjectAllp FitCreative System

AllpKids — IP & Narrative Strategy

Turning a fragmented kids segment into a transmedia intellectual property with characters, storylines and a scalable narrative ecosystem.

AllpKids — IP & Narrative Strategy

Fig. 01 — Allp Fit

01 — Approach

AllpKids was created from the recognition that the existing children's segment within the brand operated as an underdeveloped asset — present, but not yet structured as a cohesive narrative or intellectual property.

AllpKids — IP & Narrative Strategy — detail 1

02 — Approach

The initiative emerged from a strategic need to transform this fragmented presence into a unified storytelling platform, capable of generating emotional engagement, brand continuity, and long-term cultural value.

AllpKids — IP & Narrative Strategy — detail 2

03 — Approach

By developing characters, storylines, and visual languages, AllpKids was conceived as a scalable narrative ecosystem. The project expanded into TV concepts, animation, and product design, positioning itself as a transmedia IP capable of unfolding across multiple formats while maintaining conceptual coherence.

AllpKids — IP & Narrative Strategy — detail 3
Motion / Film03 Pieces
Visual Index17 Plates
AllpKids — IP & Narrative Strategy — plate 1
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AllpKids — IP & Narrative Strategy — plate 2
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Allp Supp — Rebranding