12 / ProjectGympass (Wellhub)GrowthCreative Coordination

Gympass — Paid Media Campaign

A full-funnel campaign system across paid media, CRM and landing pages, mapped to every stage of the customer journey.

Fig. 01 — Gympass (Wellhub)

01 — Approach

Gympass is a corporate wellness solution that allows employees to access several gyms and studios with just one subscription, making it easier to practice physical activities in a simple and accessible way.

Gympass — Paid Media Campaign — detail 1

02 — Approach

The campaign has constantly updated Paid Media, CRM and Landing Pages, targeting different stages of the journey: Awareness, for audiences that do not know the brand yet, with the objective of increasing visibility; Consideration, for audiences evaluating the purchase, clarifying details and objections; and Decision, for audiences ready to buy, ensuring a simple purchasing process that generates satisfaction and loyalty.

Visual Index03 Plates

Gympass — Paid Media Campaign — plate 1 — Fig. 02

Gympass — Paid Media Campaign — plate 2 — Fig. 03

Gympass — Paid Media Campaign — plate 3 — Fig. 04

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Gympass — Resolutions