09 / ProjectCaixa Econômica FederalStrategy & PlanningCreative Strategy & Art Direction
Caixa Econômica — B2B Communication Repositioning
A repositioning of Caixa's B2B communication, moving from institutional formality to a premium, relationship-driven business language.
Repositioning of Caixa Econômica's B2B communication territory, redefining how the bank speaks to corporate clients and business partners.
The strategy translated institutional authority into a premium, direct and service-oriented language, expressed through a restrained visual system, tactile materials and high-value relationship pieces such as executive kits and packaging.
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Dasa — Creative System