04 / ProjectDasaIllustrationArt Direction
Dasa — Empatia
A humanised health platform built on empathy — an illustrated system that turns clinical care into a warmer, closer conversation.
01 — Approach
Art direction for Dasa's empathy platform, translating a complex health ecosystem into a visual language built around human closeness rather than clinical distance.
02 — Approach
The system combined bold illustration, generous typography and a colour palette designed to travel across campaign, digital and internal touchpoints while keeping one consistent, human voice.
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Caixa Econômica + Elo — Co-branding