DiversiFit — Inclusion, Accessibility & Wellness Innovation Hub
A strategic inclusion and innovation platform for the Allp Fit ecosystem, embedding accessibility across communication, digital, spaces, training and products.
DiversiFit is a strategic inclusion and innovation platform developed for the Allp Fit ecosystem. The project addresses a structural gap in the fitness and wellness market: most physical spaces, digital platforms, training programs and products are still designed around a limited range of bodies, sensory profiles and movement abilities.
Rather than approaching accessibility as an isolated initiative, DiversiFit was designed as an integrated service and product ecosystem connecting Allp Fit, Allp Home, Viva+ and Allp Sup. Its purpose is to embed accessibility across the entire customer experience — from communication and digital interfaces to physical environments, professional training and product development.
The system was organized into seven interconnected workstreams: inclusive content and corporate experiences; accessible supplementation products and packaging; adaptive digital platforms and applications; architectural accessibility and implementation; sensory regulation and assistive products; professional training and internal certification; and inclusive children's spaces and experiences.
The digital strategy included accessible guided meditation and adaptive online training. Proposed features included plain and objective language, audio description, Brazilian Sign Language content, high-contrast interfaces, descriptive voice commands and training recommendations based on mobility, sensory and communication needs.
For physical environments, the project proposed accessibility diagnostics for gyms, adapted exercise equipment, accessible signage, QR codes with exercise demonstrations and spatial guidelines for people with reduced mobility. It also addressed sensory accessibility through products such as light-filtering glasses, noise-reduction headphones and discreet identifiers for users who may require specific support.
Within Allp Sup, the project explored accessible packaging and supplementation routines, including tactile and high-contrast dosage systems, low-torque containers and visual organization tools for neurodivergent users. Product concepts were also developed around neuroregulation, chronic pain, inflammation, fatigue and sensory well-being.
The professional training program covered disability awareness, inclusive communication, psychobiology of movement, neuroplasticity, safe exercise adaptation and first-response support. The proposed operational objective was to have at least one DiversiFit-certified professional in every Allp Fit location.
The strategy was informed by research in psychobiology, biomechanics, neuroplasticity and mental health. A measurement framework was also developed to assess product adoption, digital retention, accessibility, physical autonomy, stress, chronic pain, employee engagement, retention of disabled employees and corporate ESG performance.
My role combined research, strategic planning, service and system design, concept development and creative direction. I translated scientific, social and behavioral evidence into an actionable ecosystem of products, services, environments and communication initiatives aligned with the company's existing business units.
DiversiFit reframes accessibility as a permanent design and business principle. More than adapting fitness for different audiences, it proposes a broader model of wellness in which different bodies, sensory configurations and movement experiences are considered from the beginning.