03 / ProjectAllp FitCreative SystemCreative Direction
Diversifit — Innovation Platform
An innovation platform turning diversity into a bold, motion-first brand language of concentric colour.
Fig. 01 — Allp Fit
01 — Approach
Creative direction for Diversifit, an innovation platform built to make diversity visible inside the fitness ecosystem.
02 — Approach
The identity is motion-first: concentric rings of orange and purple expand and contract around the wordmark, creating a system that works as a stinger, a background and a signature across film, social and event environments.
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